Anacode Market Miner

Simplify China -
Automated Market Research in a new dimension.

We at Anacode believe market research should become ready for the 21st century. That’s why we build MarketMiner, a text analytics software that cuts costs, time and complexity in market research - and gets you ready for taking better decisions based on the the authentic, intrinsic voice of your customers.

For Automotive OEMs and Suppliers

  • Experience customer sentiment, opinion and feedback
  • Monitor market developments and your competitors
  • Stay on top of customer wishes for new product ideas
  • Export reports in your favorite BI and office applications
  • In a nutshell: Take better decisions. Now.

For Market Research Providers and Consultancies


  • Create fast, valid analyses for your clients
  • Enhance your traditional toolbox
  • Save time, staff and huzzle
  • Use innovative technology for better results
  • In a nutshell: Create more value for your clients. Now

Downloads & Demos

Scientific Papers

Janna Lipenkova (2015) A system for fine-grained aspect-based sentiment analysis of Chinese

Demo Data


Dr. Janna Lipenkova, CEO
Janna Lipenkova is responsible for strategic management as well as for the development of the linguistic components of MarketMiner. She holds a MA (Magister) in Chinese Studies and Business and a Ph.D. in Computational Linguistics (Freie Universität Berlin) and has almost a decade of working experience in automatic language processing (Google, ABBYY Moscow and Lionbridge, among others). Janna has authored or co-authored numerous publications and talks at international conferences and currently prepares a book about computational analysis of Chinese.
Aaron W. Baur, CFO
Aaron W. Baur is a full-stack business professional. He received his Dipl.-Kfm. at the Universität Mannheim, the College of Charleston (US) and the University of Science and Technology in Hongkong. He also added an M.Sc. in Finance at the University of Reading (UK). His former employments include A. T. Kearney, The Boston Consulting Group, ZF Friedrichshafen and Bosch. Besides taking care of Finance and Business Development, he currently finishes his Ph.D. in Business Information Systems at the ESCP Europe Business School.
Qing Zhou, Senior Developer
Qing Zhou is responsible for the implementation and the technological stack of MarketMiner. He finished his B.Sc. in Computer Science and Technology at the renowned University of Electronic Science and Technology at Xi'an in China and has since worked as a software and research engineer, inter alia more than 15 years at Huawei. He loves programming in C/C++ and to conceptualize innovative network architecture. He is (co-)author of 43 internationally published patents and contributor to several standardisation organizations, including 3GPP, IETF, and ETSI.
De Ning, Knowledge Engineer
De Ning holds a Master degree in chemistry and is currently a PhD student in Berlin. Bringing to our team the linguistic intuitions of a native Chinese speaker, a broad international experience and a strong interest in the automotive field, De is responsible for the conceptualisation and compilation of the lexical and linguistic resources for MarketMiner.



Prof. Dr. Henning Kreis (Mentor)
Prof. Kreis is Professor of Market Communications at the Marketing-Department of the Freie Universität (FU) Berlin. His research focusses on word-of-mouth communication, customer loyalty and quantitative methods.

Dr. Arndt Schwaiger (Coach)
Dr. Schwaiger has been founder, co-founder and start-up coach since 1992. His background is in Artificial Intelligence, Software Development and Business Development.

Matthias Meisdrock (Mentor)
Matthias Meisdrock, CEO and Head of Development of OMQ GmbH, is an active entrepreneur and experienced in B2B Software Concept/Design, Development and Sales.

Hermann Sauter (Mentor)
Hermann Sauter has a leading position at Bosch Automotive Steering. With his profound knowledge of the automotive industry (OEMs and supplier), he advises us in areas like Business Development and Customer Requirements.